Website Design and UX

LEGACY SCHOOL

Background

Legacy School is private, nonsectarian preschool and elementary school in the Omaha area. The website is critical tool to share information with potential parents and illustrate what makes them unique. After several month of collecting data, the website was overhauled to address main areas of concern without sacrificing the strong gains made through previous SEO efforts.

User Experience Improvements

Home Page
The main question the school received was about its enrollment dates, therefore this information was placed in prime real estate right below the navigation. After making this change, inquiries about this information drastically decreased.

Interior Page Design Changes
The previous design utilized stacked, expandable content blocks that required the reader to make several clicks to reveal the content. In addition, the content was not written in an easily-digested format, causing the reader to have to dig through long paragraphs for information.

The new layout removed the expandable blocks and dispersed the information into several easy-to-follow areas. With one glance, the reader can understand what programs are offered and the entry criteria for each. Additional content to improve SEO was also included below the fold.