If you are looking for a traditional resume for Angie Stock of 1327 Consulting, here it is:
1327 Consulting, Omaha, NE President, 05/16 – present
Comfort Keepers: Strategy, website UX, email, customer engagement, social content, collateral
Reorganize corporate-templated website to enhance user experience and increase SEO. Update collateral using brand guidelines while giving the local office a new personality. Provide content calendars and social engagement responses.
Quality Career Pathways: Strategy, website UX, email, customer engagement, PPC, social content, collateral
Design and maintain company website for optimal SEO. Manage PPC and social campaigns to increase lead generation. Develop and execute conversion strategy to ensure leads turn into customers.
Scarpello Consulting and Scarpello Group: Database management, re-engagement marketing, branding, product launch
Unify multiple databases better utilize and engage with the data. Create and execute marketing campaigns to expand reach and convert leads. Analyze campaigns to optimize and increase ROI. Direct naming, positioning, and messaging platforms for a new product launch. Establish go-to-market strategy, including new website and collateral.
Marcotte: Rebranding, collateral design, website updates
Lead development of new brand materials that better exemplify the company mission and personality.
Bailey Lauerman, Omaha, NE Brand Strategist, 07/15 – 04/16
Bellevue University and Children’s Mercy Hospital: Brand guidelines, TV, radio, display, OOH, email, social
Governed two AOR relationships with annual budgets of over $1 million each. Incorporated brand elements into all mediums including traditional, public relations, and social channels. Pitched new opportunities to exceed forecasts.
CAHG, Chicago, IL Account Manager (short-term contract), 03/15 – 06/15
Clinical Trial Recruitment: Paid search, social, community outreach, enrollment websites
Catalyst for trial enrollment. Optimized marketing strategies to lower CPL. Incentivized sites for increased participation.
TargetCom, Chicago, IL Group Account Director, 01/11 – 08/14 ; Account Supervisor, 07/05 – 12/10 ; Senior Account Executive, 07/02 – 07/05 ; Account Executive, 04/00 – 07/02
U.S. Cellular: Direct mail, email, landing pages, branding, analysis
United the silo-structure of the customer lifecycle team to ensure all communications to its customers came from one cohesive and unified voice. Plotted the customer’s lifecycle in its entirety to uncover redundancies and lost opportunities. Evolved the partnership over 10 years to increase billings by over 250%.
Fleet Credit Card Services: Direct mail, billing statements, employee incentive programs
Researched, conceptualized, implemented and administered performance-based incentive programs for the customer service call center that generated over $1.3 billion in Balance Transfers for the client and $1.3 million in agency billings.
Cancer Treatment Centers of America: DRTV, radio, print, social, strategy
Strategic lead responsible for new idea generation and fiscal balances. Instrumental in growing the account 26% YOY.
Kellogg School of Management: Direct mail, email, mobile, landing pages, social, analysis
Analyzed the communication lifecycle and transformed it from a program-focused approach to a customer-centric method while maintaining its lead-generation and conversion objectives, resulting in increased customer satisfaction and decreased program costs. Designed a database model that garnered a 29% lift in response.
Honeywell Analytics: New product launch, trade show events, website development
Coordinated the launch of a new product line including naming and logo development, positioning statements, messaging platforms, training material, trade show presence and marketing efforts.
Responsible for forecasting, retainer management, project billing and scheduling. Mentored a team of account executives with varying levels of expertise, requiring multiple management styles and conflict-resolution skills. Developed and implemented training materials for new hires. Supervised third-party relationships.
DANSTOCK, Chicago, IL Founder and Event Lead, 12/12 – 03/15
Established an annual fundraiser including organizing the event, promotion, soliciting donations, and supervising volunteers. Three events raised over $60,000 for the Robert H. Lurie Comprehensive Cancer Center. Invited into the Nathan Smith Davis Recognition Program-Northwestern University Leadership Circle.
TMP Worldwide, Skokie, IL Account Executive of Midwest Region and New Sales, 11/98 – 03/00 ; AAE, 06/98 – 11/98
Culligan Water Conditioning
Planned and implemented yellow page advertising, internet presence and general marketing worth $3.3 million for 300 dealers. Collaborated in enlarging the overall account revenue to over $7 million.
University of Nebraska-Lincoln (1994-1998)
BA – College of Journalism and Mass Communication