Mobile Marketing

OBJECTIVE

Identify a new channel for generating qualified leads for a client’s executive MBA program.

STRATEGY

After conducting an audience media analysis, we quickly realized that mobile would be a channel worth testing. Our team created a variety of mobile ads that led to a custom landing page to collect abbreviated customer profiles. These ran across all major mobile platforms targeting device, context, and geographic parameters.

RESULTS

The campaign generated 439 qualified leads in just 2 months. And at less than $41 per lead, we not only discovered a new acquisition channel, but the most cost-efficient channel when compared to all other efforts (including mail and print).